Is Programmatic In-Housing Important for Marketers?

Is programmatic in-housing/technology licensing important for marketers?  In our opinion, 100% YES. We were happy to see SmartBrief publish this commentary today which supports the main reasons as to why in-housing is so important: cost savings, transparency, and data ownership.  BR&A will plan a deeper dive into this discussion to outline the importance of licensing at the marketer level.

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