Is programmatic in-housing/technology licensing important for marketers? In our opinion, 100% YES. We were happy to see SmartBrief publish this commentary today which supports the main reasons as to why in-housing is so important: cost savings, transparency, and data ownership. BR&A will plan a deeper dive into this discussion to outline the importance of licensing at the marketer level.
Category: Programmatic Media
Blog on programmatic media news, data and trends