B. Rogers & Associates, LLC specializes in helping small-to-mid-sized businesses with consultation in the following areas:
- Marketing and Media Strategy
- Media Planning (Traditional and Digital)
- Media Buying (Traditional and Digital)
- Data Analysis
Since 2019, B. Rogers & Associates, LLC has been certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the United States. Additionally, BR&A, LLC is certified as a Women-Owned Small Business (WOSB) by the U.S. Small Business Administration (SBA) for the Women-Owned Small Business Federal Contract Program (WOSB Program). BR&A is registered with SAM.gov.
Barb Rogers, President
Barb Rogers started her career in marketing and advertising over 25 years ago, starting at global advertising agency Bozell Worldwide on the Chrysler and Jeep automotive business. While her experience is primarily in the digital space, she has extensive knowledge of the traditional media space on a national, regional, and local level. Throughout her career, she has worked with marketers and advertising agencies, formulating and executing sound marketing and media campaigns, allowing marketers to achieve and, often, exceed their marketing KPIs through well-crafted, strategically targeted programs.
In 2013, Rogers launched her firm, B. Rogers & Associates, LLC to help businesses and organizations thrive and grow. Her experienced team brings the knowledge necessary to design programs that are efficient and effective in driving results for clients.
Rogers holds a B.A. in Public Relations from Wayne State University in Detroit, Michigan.